Dunkin’ Donuts - A delicious SMS Story
There is nothing quite like pair of donuts along with a cup of coffee in the morning. But it takes some smart marketing moves for those donuts to be sold to a select target demographic. With big players in the market, Dunkin Donuts in the US had to go that extra mile via SMS marketing to gain attention of the audience with text messages.
At the price point in which donuts are available, Dunkin Donuts hit the nail by identifying their target audience correctly which mainly comprised young adults. They decided to harness the power of mobile and garner subscribers keeping in mind that fresh ideas would appeal to youngsters. They took to on-air promotions via local radio personalities and mobile internet ads which aroused a lot of interest and it end up being on forefront on people’s minds.
The next advantage that they got was the word-of-mouth because of the friendly approach that they took on their SMS campaigns. They tapped the sharing potential of youngsters by asking them to share or forward the message to their friends and family. They automatically gave the option to the customer to spread awareness and this ended up being a brilliant case of opt-in marketing.
Taking a light note on making their sharing and purchase details align had a massive impact and the resulted numbers were there to prove their SMS marketing success. They found a 21% increase in their in-store traffic and 17% of forwarded messages traffic which creates an extended network of influence.
When you are writing your own recipe for success, it really does pay to ask nicely! Dunkin Donuts eventually managed their resurgence with a savvy SMS campaign.
Game over for SMS?
We have all noticed the explosive growth of the chat applications. Most likely you already do most of your messaging via WhatsApp, Line, Kakao, Viber or some other chat application. Personally I use WhatsApp – the statistics of my today’s message count stand at: 12 received and 2 sent. By comparison my today’s SMS stats are; 0 received, 0 sent.
Over the past few years the usage of chat applications have exploded and, like me, most people use a chat application instead of SMS when messaging friends and family. So where does that leave SMS?
SMS Vs. Email Verification for your Smartphone App
Thanks to the boom of smartphones in the market, the app world is pushing to bridge the information available online to the real world interests of customers. The use of your phone number is critical to determine your identity and verification is sought for consent. This results in spam blockage and system abuse prevention. Instant, secure and reliable – SMS is the most inclusive data delivery and interactive tool of communication.
Simple Pointers to Win Customer Loyalty with SMS Marketing
Today’s mobile phones are hubs of personal information and mobile marketers need to understand changes in customer behavior. Customer interaction on a personal level is important as the attachment of a person to his/her mobile phone cannot be underestimated. For SMS marketing to be a vector in customer loyalty, it should make a “There’s something about this message that makes it personal” statement that ensures guaranteed reading of the message.
Recap of Makan@Work II
Last Thursday, we had our second instalment of Makan@Work. This time round we modelled the event after the reality TV show, Shark Tank — 5 innovative start-ups were short-listed to present to 3 expert panellists, and we were honoured to have in the expert panel, Chiradeep Gupta from Unilever, Colin Wan from StrawberryFrog & Ryan Pham from PropertyGuru, to comment on the business pitches.
A big THANK YOU to the over 60 participants, start-up entrepreneurs and industry experts for coming! We are always looking for ways to bring to you a bigger and better experience at Makan@Work and would appreciate your input here.
See you guys again at our next digital themed Makan@Work, the lunchtime networking seminar for marketing professionals. In the meantime, you can view more pictures from the event here. Remember to follow us on Facebook or Linkedin to be in the know!
Check out how Maybank ensure PDPA compliance!
Our team noticed recently how Maybank was using SMS Shortcodes to accept opt-in subscriptions by customers to marketing from the bank.
See how Maybank is using SMS short-codes to allow easy opt-ins. This, more than anything, shows the vitality and relevancy of SMS as a marketing medium for even large companies.
Is Your SMS Marketing Campaign PDPA-Compliant?
Despite the boom of social media in recent years, SMS as a traditional media remains the most effective medium of engagement, with studies showing that more than 90% of text messages are being OPENED and READ within 3 minutes.
The launch of the Personal Data Protection Act (PDPA) this year has however ignited a frenzy amongst the marketers. Should we continue exploring SMS campaigns as a marketing medium? Are we and how do we ensure that we are PDPA compliant? These are questions of real importance, and here we compiled a cheat sheet for easy reference.
SMS for fleet management with Fleetsmart
This is the first of a series of posts about how customers are using Sent.ly. By sharing with the world about how Sent.ly is being used in new and innovative ways, we hope to expand the horizons both for Sent.ly as a company, and also for potential new customers like you to discover ways that SMS can help increase sales or reduce costs.
The humble SMS has more than 1 trick up its sleeve. One of Sent.ly’s first clients is also one of it’s most innovative. FleetSmart is a British fleet management company for trucks and cars. With their vehicle tracking service, owners can see on Google Maps precisely where their vehicles are and the route they took to get there.
Customer support over SMS with Uservoice & Sent.ly
Whenever end-customers can’t access or won’t read emails, the customer support workflow slows down significantly. With Sent.ly, your Uservoice support helpdesk becomes even more responsive.
Just advertise a mobile number your customers can message, and your SMS helpdesk is live. Incoming SMS creates a ticket in your help-desk. All agent replies to the ticket are sent out as SMS replies.
Completely seamless on both the customer’s mobile phone as well as on your help-desk. Get started today!
Customer support over SMS using Sent.ly & Zendesk
Are you facing the problem of your customers not being accessible over email? Are you spending a fortune on telephone customer support? Would you like to have the option of simple SMS for you customer support?