Being at a fashion event in India was a great experience for Sent.ly. 124 of India’s top fashion designers participated in the event. FDCI decided to go high tech and introduced the FDCI WIFW mobile app platform powered by Sent.ly Notify as the Offficial App for the event. The app aims to connect designers at the event with Buyers, Media and other myriad visitors.
The app was used during the event to broadcast live streaming YouTube links for the various shows which were, incidentally, AMAZING!
We managed to catch some of them… Pankaj & Niddhi wowed us with their “Vintage Closet” theme. The clothes were just… scrumptious!
We also got to see Masaba’s show which combined fashion with dance to create a wonderful experience for the audience. Her theme of “Patakha” or fire-crackers was aptly reflected both in the design of her clothes as well as the styling of the models who wore firecrackers in their hair in the place of flowers.
The GRAND finale by Rohit Bal at the Quli Khan tombs at the Qutub Minar was, possibly, the best show ever. The clothes, which bore a Kashmiri theme, were elegant and combined elements from traditional Indian dress such as Zari, Zardozi and Brocade.
To add a further element of perfection to the show, the voice of Shubha Mudgal (live) enthralled the audience throughout the show. We were swept to another time and place in a collective reverie led by Rohit Bal’s vision.
It is indeed an honour for Sent.ly to be associated with a show of such a stature. As the technology partner for the FDCI WIFW platform, Sent.ly hopes to take the engagement with designers further by working closely with the FDCI and them to add even more value to the offering and grow the platform.